How To Ensure Your Church Website Doesn’t Stink

At this point, if you followed my other posts, I doubt you have a stinky website for your church. But I don’t know. Some people manage to take something relatively simple and overthink it. This post is surely not for any smart readers of Digital Sojourner but for all Those Other People Who Need These Tips.

In this post, I want to give a few pointers to ensure that your church website doesn’t stink.

Avoid light text on a dark background. This isn’t a rule, per se. After all, I’ve seen designers do justice to a light on dark design but they can do that when they know what to look for. But, if you’re building your own site, you likely don’t know all those tips so avoid it. Not only is it hard to read, it also has the look of being slightly insane. Avoid.

Avoid Scripture overload. For some reason, some folk get really sanctimonious with their sites and just drop tons of out-of-context verses onto their sites. Not only is it hard to read through, but also it doesn’t really say much about your Church while giving people too much to read in to.

Don’t overcomplicate your navigation. You don’t need links to every single ministry in your church. You don’t need links to every single doctrine. People want to know what you believe, what you do, when you get together to discuss it, where you are, and who to talk to for further questions. That’s pretty easy. All your other links should be subsumed under those.

Keep It Simple, Silly. You don’t need to fill your site up with Christianese (ie: that language that lots of Christians speak in church). You don’t need to name drop people that no one knows about. You also don’t need to name drop people you disagree with. You explain what you believe clearly as if you were speaking to a sixth grader without being condescending and you’ll pretty much hit your entire target audience.  No need to specify how you’re a young earth semi-millennial non-dispensational charismatic sacramentalist.

Promote the Site. I don’t know why people think that once your site goes live that it will automatically be visited. You’re must submit it to search engines. You’re going to have to create a Facebook page for it. No need to be pushy, but no need to be coy either. Let people know it exists.

Follow these five steps and you’ll have a site that might not sink.

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