How To Get An Awesome (and Fully Operational) Church Website
Mind you, most churches don’t need this last post in my church website series (I say that with a caveat that Crawford might want to address at a later point). If you want to be effective online, you need to demystify the Internet and use it for what it is. That means not over-glorifying the thing expecting it to do things it can’t do, and not underestimating it as well. So if you followed my tips in the last few posts you probably have a fully functioning and operational website. You don’t need this post.
But this post can help in making your site awesome. Now the reason you might want an awesome site are multifaceted so I won’t bother getting into that at all. In professional cases, you need an awesome site but with churches it might just be the right thing to do and the right time to do it–especially if you aren’t particularly tech savvy.
First: Expect to Spend Money. It’s just a fact folks: if you’re going to go awesome with your site, you’re going to spend money. That means a real domain name, real hosting plans, and outsourcing things you can’t do to people who can do it.
Second: Hire a Designer. I don’t want to seem self-promotional, but it’s just a fact. Designers are trained to look for things that you won’t look for. Just like how you hire an HVAC professional to check out your ductwork, you hire designers to check out the look and feel of your website.
Third: Hire a Programmer. Yeah, it might not be the same person. I’ve noticed that the union of great designer and great programmer is exceedingly rare. Some folk can do both, but usually one better than the other. A programmer can look at your coding needs and create how things work. In conjunction with the Designer, this Thing (whatever it is) will also look good. Plus, they’re getting paid to do something they know; you, on the other hand, will be trying to figure out that something AND do it at the same time. That’s a rough learning curve.
Fourth: Don’t Micromanage. You have a vision for what your awesome church website is to do, but don’t think that you can get it there on your own steam. You might have to get hands off at this stage and let the Designer and Coder do their awesomeness with your guided direction. This means you’re going to have to look for a reputable designer and coder so make sure you check out their work ethic via testimonials or references.
Fifth: Post New Stuff. I can’t stand seeing an awesome website that’s never updated with content. Doesn’t matter how good the thing looks; if it’s not being used it wastes away and loses its awesome status.
Well, that should do for this series. Like I said, you really don’t need this post but if you were going to go beyond fully operational, it had to be said.
Jump back to the first post in this series.